EXPERIENCE
Freelance Senior Copywriter | 2020 - present
Clients: The North Face | lululemon | Keeps Home | Clevr Blends | Endangered Species Chocolate
Senior Copywriter | 2022 - 2023
Slumberkins
● Spearheaded the brand’s narrative development from strategic conceptualization to asset creation for campaigns and key brand moments
● Oversaw the writing and proofing of omnichannel marketing content from creative development to production to creative delivery (emails, SMS, web, product copy, packaging)
● Created omnichannel campaign content to promote "Slumberkins" on Apple TV+, the biggest launch in the company's history
● Ensured all copy is on-brand, therapeutically accurate, culturally sensitive, and relevant to our diverse audience of families and educators
● Collaborated with the publishing team to write and edit Slumberkins books
Copywriter
Benecomms | 2021 - 2022
● Created, edited, and reviewed the blog, website, email marketing, and PR content for clients
● Collaborated with graphic designers and PR professionals to deliver data-driven communication materials, including social media, thought leadership, and email marketing, growing one client’s LinkedIn following by 46% in the first three months
● Supported production deadlines, internally and externally, by delegating appropriately, communicating effectively, and troubleshooting proactively
SEO Copywriter
Grey Group | 2019 - 2020
● Crafted SEO-optimized website and social media copy for the Conagra Brands portfolio, navigating a variety of brand voices
● Brainstormed and pitched creative concepts and campaigns alongside our Executive Creative Director and Chief Creative Officer
● Collaborated with project managers, designers, and digital marketing specialists to deliver on-brief branded communications for e-Commerce, web, radio, and more
● Spearheaded a commercial composting initiative to combat in-office food waste
EDUCATION
Loyola University Chicago, B.A. Advertising Creative