68% of regular exercisers admit to overtraining, while only 32% report feeling adequately recovered. This campaign is an ode to Rest Day—and the fits and fabrics that encourage you to make the most of it.

Role: Creation Copywriter

Copy Director: Bethan Kwaterski
Creative Director: Patrick Young
Concept Copywriter: Jennifer Witt Matorin
Graphic Designer: Sharon Ho
Art Director: Sean Coggins