lululemon flips their site weekly to keep product moving and guests engaged. On the third week of March, we covered the site in a fresh new hue, Glaze Pink.

The key message? Glaze Pink is on the bright side. 😎

The results? Well, our one email (alone) generated over $1M dollars, proving 1. people still read, and 2. it’s not “just a subject line.”

Role: Creation Copywriter
Copy Director: Kate MacLennan
Concept Copywriter: Jennifer Witt Matorin
Art Director: Malin Oltmalm
Graphic Designer: Sharon Ho
Creative Director: Patrick Young